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    Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

    Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

    FromThe CMO Podcast

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    Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

    FromThe CMO Podcast

    ratings:
    Length:
    16 minutes
    Released:
    Jun 29, 2020
    Format:
    Podcast episode

    Description

    On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19.
    Released:
    Jun 29, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.