58 min listen
Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
FromThe CMO Podcast
ratings:
Length:
44 minutes
Released:
May 1, 2019
Format:
Podcast episode
Description
Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution like Chase, and why it's important to remember that the consumer ultimately call the shots.
Released:
May 1, 2019
Format:
Podcast episode
Titles in the series (100)
Frank Cooper III | Thriving With a Sense of Purpose by The CMO Podcast