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Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon (Shell) | Family Fuels Marketing

FromThe CMO Podcast


Dean Aragon (Shell) | Family Fuels Marketing

FromThe CMO Podcast

ratings:
Length:
45 minutes
Released:
Jul 3, 2019
Format:
Podcast episode

Description

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures of his high profile job with the demands of being a dad.Speaking at Cannes Lions, Jim and Dean discuss everything from Dean's childhood growing up in the streets of Manilla, Philippines, contracting polio in his youth, how his career affected his family life, and much more.
Released:
Jul 3, 2019
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.