One issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive headfirst into that issue. Recorded live in front of an audience of emerging CMOs at the 2023 Deloitte University Next Generation CMO Academy, this episode features guests Susan Sheffield (Executive Vice President and CFO of General Motors Financial Co.), Deborah Gibbins (Chief Operating Officer of Mary Kay) and Surabhi Varshney, who leads Global Corporate Strategy for chemical giant Celanese. Susan Sheffield has had a long career in corporate finance and banking, with stops at JPMorgan and Wells Fargo Bank, before joining General Motors Financial Co in 2001. There, she rose through the ranks to become the Executive Vice President and CFO in 2018.Deborah Gibbins first joined the Mary Kay brand in 2013 as their CFO, before shifting to COO in 2018. Before her time at Mary Kay, Deborah held multiple leadership roles at PepsiCo’s Frito Lay.And finally, Surabhi Varshney was promoted in February 2023 to the global corporate strategy lead for Celanese, a $10 billion by sales leader in the production of differentiated chemistry solutions and specialty materials. Tune in for insights from three remarkable women on how to build the value of marketing, and how to be a successful C-Suite leader.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.