For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide. This was recorded live at the University of Cincinnati's Lindner College of Business. It is also the first time Marc and Jim have publicly discussed their roles together. Marc talks about building on Jim's innovative purpose-driven marketing strategies, and why he thinks purpose is the future of marketing. He discusses overseeing campaigns for the Olympics and the Super Bowl.