58 min listen
Frank Cooper III (BlackRock) | Thriving With a Sense of Purpose
FromThe CMO Podcast
ratings:
Length:
58 minutes
Released:
May 22, 2019
Format:
Podcast episode
Description
How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper.Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is probably one of the most unique of any CMO's. Before joining BlackRock, Frank went to school at Berkley then Harvard Law. He held positions at AOL, DefJam, Pepsi and BuzzFeed. In this conversation, Frank candidly discusses the importance of finding passion in your work, stepping outside of your comfort zone, and the importance of learning on the job.
Released:
May 22, 2019
Format:
Podcast episode
Titles in the series (100)
Frank Cooper III | Thriving With a Sense of Purpose by The CMO Podcast