24 min listen
Leading the SurveyMonkey Rebrand -- Jack Foster // WorkRamp
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Leading the SurveyMonkey Rebrand -- Jack Foster // WorkRamp
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
19 minutes
Released:
Dec 11, 2023
Format:
Podcast episode
Description
It's great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn't realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses lessons from leading the SurveyMonkey Rebrand. Show NotesConnect With: Jack Foster: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 11, 2023
Format:
Podcast episode
Titles in the series (100)
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