21 min listen
Scratching Arizona's $1B Geo-Based State Lottery -- Chris Rogers // Arizona Lottery
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Scratching Arizona's $1B Geo-Based State Lottery -- Chris Rogers // Arizona Lottery
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
19 minutes
Released:
Nov 3, 2022
Format:
Podcast episode
Description
The Arizona Lottery has increased its revenue from $700 million to $1 billion in a short time. One of the products behind its revenue is the Arizona Adventure which has sold over 3 million tickets. What is driving these tremendous results for the lottery brand? How are they creating products that people love and creating campaigns that convert? Listen to the conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses creating opportunities to win, giving back to local communities, and more. Show NotesConnect With: Chris Rogers: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 3, 2022
Format:
Podcast episode
Titles in the series (100)
Turning Nothing Into A $45 Million Lottery Game -- Chris Rogers // Arizona Lottery by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency