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Maybelline Mascara's Hyper-Casual Game Strategy -- Gabrielle Heyman // Zynga

Maybelline Mascara's Hyper-Casual Game Strategy -- Gabrielle Heyman // Zynga

FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency


Maybelline Mascara's Hyper-Casual Game Strategy -- Gabrielle Heyman // Zynga

FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

ratings:
Length:
23 minutes
Released:
Nov 8, 2022
Format:
Podcast episode

Description

You've heard a lot about Netflix. You've heard a lot about advertising channels, but have you heard about these in-game ads? They're everywhere, but many media buyers miss the boat on potential mobile app gaming advertising opportunities. At the same time, other brands do things successfully in this space. What's in the world of in-game advertising, and how is Zynga helping brands take advantage? Find out more in this conversation as Gabrielle Heyman, the Global Head of Brand Partnerships at Zynga, discusses how Zynga is changing the ad world and how to leverage mobile games app advertising. Show NotesConnect With: Gabrielle Heyman: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 8, 2022
Format:
Podcast episode

Titles in the series (100)

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com