Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.