20 min listen
Avoiding AI Swirl
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
22 minutes
Released:
Apr 18, 2024
Format:
Podcast episode
Description
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenue growth. Today, Rio discusses avoiding the AI swirl.Connect With: Rio Longacre: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 18, 2024
Format:
Podcast episode
Titles in the series (100)
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) -- Timothy Brown // Huckberry by MarTech Podcast ™ // Marketing + Technology = Business Growth