Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com

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