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    Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct

    Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Using Direct Mail to Reach Consumers at Home & Work (Part 2) - Mike Gunderson // Gunderson Direct

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    24 minutes
    Released:
    Dec 29, 2019
    Format:
    Podcast episode

    Description

    Today we are rebroadcasting our conversation with Mike Gunderson, the President of the creatively named direct mail service Gunderson Direct. Mike and his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In today's episode, Mike is going to walk us through some of the best practices in the direct mail industry and he will explain how his company evaluates their campaigns. Show Notes Connect With: Mike Gunderson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Dec 29, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.