9 min listen
Is Every Company Now An Adtech Company?
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Is Every Company Now An Adtech Company?
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
19 minutes
Released:
Apr 17, 2024
Format:
Podcast episode
Description
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company.Connect With: Rio Longacre: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 17, 2024
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth