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    How Data Marketing Is Reshaping Omni-Channel Marketing

    How Data Marketing Is Reshaping Omni-Channel Marketing

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    How Data Marketing Is Reshaping Omni-Channel Marketing

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    16 minutes
    Released:
    Apr 24, 2024
    Format:
    Podcast episode

    Description

    Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Apr 24, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.