20 min listen
Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
15 minutes
Released:
Sep 9, 2023
Format:
Podcast episode
Description
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 9, 2023
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth