30 min listen
Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
17 minutes
Released:
Sep 8, 2023
Format:
Podcast episode
Description
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance. Today, Dimitiris discusses RCS messaging and whether it is a necessity for marketers. Show NotesConnect With:Dimitiris Maniatis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 8, 2023
Format:
Podcast episode
Titles in the series (100)
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) by MarTech Podcast ™ // Marketing + Technology = Business Growth