Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Customer experiences matter and companies with the best customer experiences are more likely to report significant growth than other companies. But, the only way to provide those customer experiences is to have marketing, sales, and customer success teams aligned around customer data. Today, Chip talks about managing customer experience in a complex organization. Show NotesConnect With:Chip House: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.