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    Why Marketing Needs A Data Shift

    Why Marketing Needs A Data Shift

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Why Marketing Needs A Data Shift

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    20 minutes
    Released:
    Feb 13, 2024
    Format:
    Podcast episode

    Description

    Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing needs a data shift. Show NotesConnect With:Allie Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Feb 13, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.