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Career Day: From Engineer to Marketing Consultant -- Michael Lukich (Booz Allen Hamilton)

Career Day: From Engineer to Marketing Consultant -- Michael Lukich (Booz Allen Hamilton)

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Career Day: From Engineer to Marketing Consultant -- Michael Lukich (Booz Allen Hamilton)

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
37 minutes
Released:
Oct 11, 2018
Format:
Podcast episode

Description

Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an adjunct professor of Digital Analytic Measurement at Georgetown. Episode Transcript Connect with: Michael Lukich: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

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Released:
Oct 11, 2018
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.