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B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
19 minutes
Released:
Feb 12, 2019
Format:
Podcast episode
Description
Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Channel Attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate, Scott is a regular contributor for outlets such as MarTech Today and CMO Today, and was named a top MarTech Influencer in 2017. Yesterday, Scott shared his views on the role of attribution in a marketing organization, and today we're going to continue that discussion focusing primarily on what attribution means in the B2B space. Show NotesConnect With: Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 12, 2019
Format:
Podcast episode
Titles in the series (100)
Welcome to the Martech Podcast by MarTech Podcast ™ // Marketing + Technology = Business Growth