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    B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate

    B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    19 minutes
    Released:
    May 31, 2020
    Format:
    Podcast episode

    Description

    Today we rebroadcast our conversation with Scott Vaughan, the CMO of Integrate, the leader in demand & marketing orchestration. In part 2 of our conversation, we are going to discuss what attribution means in the B2B space. Show NotesConnect With: Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    May 31, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.