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Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)

Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks)

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
20 minutes
Released:
Jul 25, 2018
Format:
Podcast episode

Description

Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization for his omnichannel e-commerce strategy, and today he's going to detail the MarTech stack he uses to drive customer acquisition and retention. Transcript: https://benjshap.com/martech-podcast/perfecting-an-omni-channel-ecommerce-strategy Interview Guest Website: https://www.naturalstacks.com  

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Released:
Jul 25, 2018
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.