20 min listen
Exploring The Resurgence Of A/B Testing
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Exploring The Resurgence Of A/B Testing
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
21 minutes
Released:
Apr 25, 2024
Format:
Podcast episode
Description
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 25, 2024
Format:
Podcast episode
Titles in the series (100)
eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) -- Timothy Brown // Huckberry by MarTech Podcast ™ // Marketing + Technology = Business Growth