57 min listen
How Influencer Marketing Powers B2B Social Media
How Influencer Marketing Powers B2B Social Media
ratings:
Length:
39 minutes
Released:
Aug 24, 2018
Format:
Podcast episode
Description
Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology How Neal developed the social selling curriculum at Rutgers University Why social is ultimately based in the marketing department Why influencer marketing is the next step in B2B social media Why AI is powerful but it belongs in the background Why more influencer marketing is the biggest need in B2B social media in 2018 Resources Neal Schaffer Website ICUC Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Aug 24, 2018
Format:
Podcast episode
Titles in the series (100)
Put Yourself on the Social Map: From Vagueness to Greatness: Erich Marx, Director of Consumer-Facing Interactive and Digital Media atNissan, joins theSocial Pros Podcastthis week to discuss the process of managing a huge, multinational brand’s ... by Social Pros Podcast