Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to balance social marketing for a major annual event vs year round events How to be intentional with social to encourage organic engagement How to build an active community around your organization How to augment staff and volunteers for large scale events How to use social to gauge audience sentiment towards your organization   Resources Calgary Stampede Website, Twitter, Instagram, Facebook The Complete Guide to Social Media for B2B Marketers HYP3R   Visit SocialPros.com for more insights from your favorite social media marketers.