Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business’ bottom line.  Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How Bitly's approach to marketing helped them grow from a simple idea to a global enterprise The importance of creating a unique and streamlined customer experience How shorter links strengthen branding while saving time and money Resources Salesforce Marketing Cloud More Than Marketing: Exploring the Five Roles of the New Marketer Experience This Podcast Visit SocialProsPodcast.com for more insights from your favorite content marketers.