Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to set up a social media center to manage social teams across multiple brands How to customize social engagement for each brand and audience How to build customer loyalty without just going for the sale Why social is about long term gains rather than immediate returns   Resources CoSchedule Salesforce Hilton Suggests Visit SocialPros.com for more insights from your favorite social media marketers.