Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why recruiting performance partners is a funnel just like sales How performance marketing has changed in the last decade Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience Why Instagram has been so valuable for building a lifestyle following Why you should commit to creating content consistently for future benefits How to manage many performance partners successfully How to develop a healthy employee culture   Resources ICUC Salesforce Performance Partnerships by Robert Glazer Principles by Ray Dalio   Visit SocialPros.com for more insights from your favorite social media marketers.