Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How offline word of mouth differs from online word of mouth Why you need to give your customers a story to tell Why a talk trigger is not “surprise and delight” The four “R’s” of a successful talk trigger Remarkable Relevant Reasonable Repeatable   Resources Salesforce Talk Triggers Six Step Guide For Creating a Talk Trigger   Visit SocialPros.com for more insights from your favorite social media marketers.