Srinivas Rao, Founder/Chief Creative Instigator at Unmistakable Creative, joins the Social Pros Podcast to discuss creativity and his new book An Audience of One: Reclaiming Creativity for Its Own Sake.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why you shouldn’t care about metrics as much Why you should create for yourself rather than creating what seems successful Why you are the biggest factor in your success Why comparison is toxic to success   Resources Unmistakable Creative Salesforce Talk Triggers CoSchedule   Visit SocialPros.com for more insights from your favorite social media marketers.