If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketing Coordinator, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.  Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging.   Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content.  Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you?  In This Episode:  2:05 – What Arielle’s role involves  3:33 – How Delta Vacations’ social content inspires different audiences  5:16 – Arielle’s approach to different audiences  7:20 – How Delta uses its audience’s content   8:37 – How Delta still sees success on Facebook   9:56 – Where Delta Vacations’ content fits into travel plans   13:00 – How Delta prioritizes inspiring content over promoting deals  15:50 – Arielle’s advice for keeping social fresh in corporate marketing   19:00 – Arielle’s approach to personal branding on LinkedIn  23:58 – Should you throw out the formula on social media?  29:24 – The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Arielle on LinkedIn    Visit SocialPros.com for more insights from your favorite social media marketers.