Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Add to this the invaluable resources and support provided to students and the impact of Nicole and SODA is truly awe-inspiring.The conversation didn’t stop at organ donation advocacy though. Nicole shared fascinating insights into how SODA leverages Search Engine Optimization (SEO) and automation to widen their reach, making their critical message resonate with even more people. We also ventured into the realm of social media, where Nicole works her magic to spread awareness, create connections, and encourage more individuals to become life-saving organ donors. It’s not often we get to meet someone with such a profound passion and dedication to genuinely life-changing cause. This conversation with Nicole was truly enlightening and you’re not going to want to miss it!Resources & LinksLearn more about SODA’s mission on their website or on Instagram and visit this page to see a chapter map featuring all of the schools they’re in. Connect with Nicole personally at nicole@sodanational.org or on her LinkedIn.When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!