Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS.Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has the power to stop wrongful executions and reform the criminal justice system.In this episode, we talk about why branding matters, behind the scenes of The Innocence Project’s viral video campaign, and why you should take a people-first approach to your website and digital presence. Let’s go meet Alicia!Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.Resources & LinksSupport The Innocence Project and help them put an end to wrongful convictions.If you enjoyed today’s conversation with Alicia, you can follow her on Instagram, LinkedIn, and Twitter. She invites you to reach out to if you’re interested in the Web3 movement or have prospects there.Watch The Innocence Project’s Happiest Moments video on YouTube, which won a Webby Award. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.