From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family.Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176,000 with just 285 advocates!Lean in and get ready to take some serious notes on staffing, internal goal setting, taking calculated risks, and staying curious when it comes to digital marketing. Mark was so generous in taking us behind the scenes that I left this conversation with so many takeaways!Notable Quote from Mark“If you’re not in the trenches with your users in the early stages, you’re not going to build anything that’s actually going to scale because they are the ones that will show you the way. I think that’s a really important lesson for anyone running a campaign.”Resources & LinksLearn more about Mark Dombkins and Forever Projects here. Your monthly gift will fund projects in Tanzania and provide local partners reliable and unrestricted funding.Check out Forever Projects’ campaign, My Kilimanjaro, which raised $176,000 with 285 participants.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.