12 min listen
How To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika Carley
How To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika Carley
ratings:
Length:
49 minutes
Released:
Oct 12, 2022
Format:
Podcast episode
Description
Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow! If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders. Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.Resources & LinksLearn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at erika@chivecharities.org. If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Released:
Oct 12, 2022
Format:
Podcast episode
Titles in the series (100)
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