“The marketing that you're doing is going to induce so much other giving. When we do marketing campaigns that are focused on fundraising we often see volunteerism increase, or we see food donations increase, and we see new community connections that arise.”This week we have Katie Adkins, Director of Communications at the Food Bank for Central and Northeast Missouri, in the studio. Katie shares her journey from working in higher education communications to finding her calling at the food bank. She discusses the food bank's innovative new food distribution model and the capital campaign to fund their new facility. Katie also provides insights into how the food bank runs multifaceted marketing campaigns, leveraging segmentation, digital and traditional channels. She offers tips on community building, measuring holistic impact, and overcoming challenges of competing initiatives. Nonprofit marketers will walk away with practical lessons on driving engagement and fundraising success from Katie's experiences. You don’t want to miss it!Episode HighlightsKatie's career journey from higher ed communications to the food bank (1:00)Running integrated, multichannel campaigns like their Score Against Hunger initiative (6:30)Details of the food bank's capital campaign for their new facility (9:00)Leveraging segmentation for different audiences and initiatives (16:00)Balancing capital campaign fundraising with general operations support (16:00)Complimentary Direct Mail x Digital Strategies (16:30)Holistic metrics for measuring marketing impact beyond digital analytics (28:00)Community building through digital and in-person engagement (31:00)About Katie and The Food Bank for Central & Northeast Missouri: Katie is a passionate communications professional with experience in higher education and the business sector, and is currently the Director of Communication at The Food Bank for Central and Northeast Missouri. The Food Bank for Central & Northeast Missouri is a regional disaster and hunger relief network that acquires and distributes millions of pounds of food annually to partner agencies across a 32-county area.As a member of Feeding America, The Food Bank is able to work with manufacturers, wholesalers, processors, growers, retailers and restaurants to secure donations and food at reduced costs.The Food Bank partners with more than 145 food pantries, soup kitchens, shelters and other agencies to ensure food gets into the hands of those who need it most. The Food Bank also works with nearly 200 schools to help students receive nutritious food. They provide food at no charge to our partners, which means hunger-relief organizations across our service area can afford to operate.Guest links:Katie’s LinkedIn Profile: https://www.linkedin.com/in/katlynn-adkins-300455a5 Additional links:WebsiteFacebookInstagram***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.