42 min listen
How To Put The Good Back Into Marketing — Jon McCoy and Becky Endicott
How To Put The Good Back Into Marketing — Jon McCoy and Becky Endicott
ratings:
Length:
19 minutes
Released:
Apr 27, 2023
Format:
Podcast episode
Description
This week we’re mixing things up. Recorded LIVE during this year’s AFP ICON, Jon McCoy and Becky Endicott from We are for Good are in the driver’s seat, asking our weekly host, Noah Barnett, about key findings from the recently released State of Nonprofit Marketing report.The report is 24 pages full of statistics and insights built directly off responses from over 400 marketers, fundraisers, leaders, and experts in the nonprofit and association sectors. One of the biggest takeaways: marketing and fundraising aren’t just line items — they have the unique opportunity of making an impact on an entire organization’s health. From program to supporter impact, when marketers put the Good back into their marketing, communities win.Guest links:We are for Good Jon’s LinkedIn profile Becky’s LinkedIn profile Noah’s LinkedIn profileAdditional links:The State of Nonprofit Marketing reportThe Good Marketing FrameworkFeathr***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, The Good Podcast Co, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
Released:
Apr 27, 2023
Format:
Podcast episode
Titles in the series (62)
How To Increase Your Nonprofit's Awareness By Tapping Content Marketing & Search Intent — Chris Barlow by Good Marketing Unplugged