Courtney Bugler, Piedmont Park Conservancy’s chief development and marketing officer, is in a unique position to speak on forming synergy between marketing and fundraising departments. She says, “Marketing and fundraising are ultimately the same thing. They’re relationship building and storytelling. They just do it in different ways.”At her organization, everyone from programs to finance understands the role marketing plays in making an impact. Part of this clarity comes from having a powerful mission statement: “Our job is to create and form relationships with people to help them take the next step in supporting our mission.” Courtney talks specifically through strategies that she’s putting in place to increase productivity, efficiency, and revenue. But at the heart of all her plans are a deep commitment to the best for her team and her community.Bio:Courtney is the chief development & marketing officer at Piedmont Park Conservancy in Atlanta, Georgia. She is a strategic and visionary nonprofit leader able to successfully bring organizational change, drive new partnerships, solve complex business development challenges, and manage key relationships to generate long-term growth. She’s also a national thought leader on peer to peer fundraising with extensive experience in a 360 degree development shop. Her work combines expert strategic planning and business planning competencies with consistent success in achieving objectives, creating programs, leading employees, and consistently delivering strong and sustainable financial results. Guest links:Courtney’s LinkedIn profilePiedmont Park ConservancyPlaylist:Girl On Fire by Alicia KeysBoogie Shoes by KC and the Sunshine BandNessun Dorma by Giacomo Puccini***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, The Good Podcast Co, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.