In this week's Good Marketing Brief, Nhu and Noah discuss ... *Going viral with ALIMA and Nazar Works ?*Increasing retention and donor lifetime value ?*Applying the FACETS and ALPTruths to fundraising ?*How to retain your year-end donors ?*It's time to diversify your donor engagement ?Read and subscribe to the Good Marketing Brief newsletter ? https://feathr.co/brief***Hosted by the brilliant team at Feathr.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.