Stories are pure gold, but they have to be molded with results and recipients in mind to truly shine. Julia Campbell is a master storyteller and host of the podcast Nonprofit Nation. And she wants to equip nonprofits to tell better stories because, “Stories raise more money, more awareness, more reach and engagement than any other form of content.”Julia has faced resistance from organizations for wanting to tell impact stories because they immediately think of sick puppies and locked-up kittens. But the objective of a story — and something statistics and reporting just can’t do — is to foster empathy, not sympathy. Stories have the unique ability to connect people through their shared humanity. And telling compelling stories is essential for nonprofits that want to engage on a deeper level with their communities.Bio:Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking.Guest links:Nonprofit Nation podcastJulia’s websiteAdditional links:Feathr’s Good Marketing FrameworkZoe for PresidentPlaylist:Freedom! ‘90 by George MichaelTelephone (feat. Beyoncé) by Lady GagaTilted by Christine and the Queens Explaining her song selections, Julia says, “I love pop music, having fun, and getting a catchy tune stuck in my head!”***Hosted by the brilliant team at Feathr.co.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, The Good Podcast Co, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.