Delivered weekly, the Good Marketing Brief is a guide for the purposeful (that's you!) doing marketing for good. Each week Nhu Te and Noah Barnett are in the Feathr studio to unpack this week's insights and share commentary on the curated content.This week, Nhu and Noah talk about #GivingTuesday ... here's the brief:049: Your strategic blueprint for Giving Tuesday"Who's the new person??"^ Fair question ... I’m Nhu ?? a nonprofit content strategist, and I've partnered with the team at Feathr to curate the Briefing for the next few weeks. It's great to meet you!With intros out of the way, lets get into it ... It’s officially spooky season ??, which means we’re inching that much closer to the biggest giving day of the year: #GivingTuesday. Believe it or not, we’re just shy of eight weeks from the global day of generosity, so I thought it would be fitting to share all the useful tidbits for your #GivingTuesday digital marketing and fundraising planning.[Webinar] How To Maximize Fundraising this #GivingTuesdayJoin us next Wednesday, October 11, at 2 P.M. ET for a candid conversation with industry experts on lessons learned running more than 100 #GivingTuesday campaigns ?Bring your notepad and get ready to soak up best practices for preparation, tips on how to design your campaign experience, and recommendations on how to market to new and current supporters.Register here.Snackable snippets Make your integrated campaigns soar ?As fundraisers, you understand the value of integrated campaigns. This rings even truer around #GivingTuesday when you’re engaging donors on a multichannel level, but what does practical integration look like at different levels of campaign design?Jen Newmeyer is the digital fundraising director at PBS and has more than two decades of digital fundraising experience. She joins us in the latest Good Marketing Unplugged to uncover the three musts for successful integrated fundraising campaigns. Grab your headphones, and take a listen now. How to elevate your digital marketing ?This Forbes article dives into the power of digital marketing. The reality is that people, especially younger donors, are spending more and more of their day online, through their phones and other digital devices.Is your marketing plan checking off all the necessary boxes — including digital essentials like website optimization, consistent social presence, targeted email marketing, and proficient use of digital ads? Seize the opportunity to flesh out your digital marketing strategy before the big day of giving ?.#GivingTuesday strategies to try to unlock giving in 2023 ?Research from GivingTuesday indicates there are fewer donors. Concerned? Don't be. There’s a silver lining: more giving potential.Woodrow Rosenbaum, Chief Data Officer of GivingTuesday, joins digital fundraising maven Dana Snyder in the recent Missions to Movements podcast to uncover ways to engage donors beyond the ask and amplify recurring support. Apply for your Google Ad Grant before #GivingTuesday ✍️Did you know that Google offers nonprofits an advertising budget of up to $10,000 in Google Ads per month?This is a great resource for qualifying nonprofits, but how can you make sure your nonprofit is making optimal use of these funds? Our comprehensive guide on Google Ad Grants breaks down the fundamentals and provides tips on finding the right keywords to maximize the relevancy of your nonprofit’s ads.Your digital marketing toolkit for year-end success ?It’s here! It’s here! The digital fundraising enthusiasts at Feathr have put together a comprehensive toolkit, offering nonprofits a clear path to effective digital marketing during year-end.Explore articles on Giving Tuesday tactics, access our library of swipe files and ad templates, and watch webinars with proven strategies that lead to donations.***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purp