John Walsh, director of annual giving at St Vladimir's Seminary, had a response ready when asked about his marketing motto; “Test it.” It’s always better to take a solid swing, to click send on that email, and then be ready to learn from how your audience responds.Because every nonprofit’s audience is unique, there isn’t a best practice that works 100% of the time. But not every test is equal. Knowing why you’re testing what you’re testing and knowing what you can replicate are essential before hitting send. Bio:John Walsh is the Director of Annual Giving at St Vladimir's Seminary. He is responsible for the management and implementation of digital marketing, fundraising, and donor relations. Guest links:John’s LinkedIn accountNonprofit Campaign LabSt. Vladimir’s SeminaryAdditional links:Retention Fundraising by Roger CraverAndrew Olsen's LinkedIn accountDavid Schwabb's LinkedIn accountJordie van Rijn's LinkedIn accountPlaylist:Ants Marching by Dave Matthews BandUnder Pressure by QueenPiano Man by Billy Joel***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.