“We separated each of the ways that we're serving clients, as well as the way that we're fundraising into individual products. We're obviously well synced together as a team, but I really liked the way that we've been able to spread out each of those. And though we understand they work together, and it’s all a part of again that master donor attorney, we've treated each of these with the attention to care that they individually need.”This episode of Unplugged features Cameron Bartlett, VP of Performance Marketing at Stop Soldier Suicide. You’ll hear insights into Stop Soldier Suicide's marketing approach and Cameron's experience applying digital marketing strategies from high-growth companies to innovative nonprofits.Cameron shares how Stop Soldier Suicide has separated their fundraising channels into distinct "products" to optimize each individually, their success with Facebook fundraisers, and best practices for measuring marketing performance holistically across channels, as well as the importance of testing and experimentation. This convo offers nonprofit marketers practical advice on optimizing the donor journey with data and mobilizing supporter networks. You don’t want to miss it ?Episode HighlightsCameron’s background and experience in the social impact space (1:00)Stop Soldier Suicide's marketing structure and Cameron's role (15:00)How the organization has separated fundraising channels into distinct "products" (16:50)Their success with Facebook fundraisers and engaging supporters without donations (17:00)Best practices for building the donor journey and testing optimizations (5:00)Applying digital marketing mindsets from high-growth companies to nonprofits (10:00)Measuring marketing performance holistically across channels and over time (21:00)The importance of testing, experimentation, and sharing both successes and failures (25:50)Emerging trends like engaging supporters through non-monetary activations (29:00)About Cameron:Cameron has led award-winning digital marketing and fundraising campaigns for social good. He's a fractional CMO / Marketing Director and who unlocks team's potential helps them grow quickly — often helping them 2-3X revenue in their first year together. He's worked with nonprofits like New Story, IJM, Compassion, Cure, World Vision and uses digital marketing like fast-growing companies do to fundraise more for their cause.He’s helped organizations use social media digital to reach over 125M people and innovative digital fundraising strategies to raise millions of dollars for important global initiatives. Including for some of the world’s most influential nonprofits, musicians, thought leaders and innovative businesses.His work has been featured on Mashable, The Next Web and Apple's Top 100 apps.He’s currently serving as the VP of Performance Marketing at Stop Soldier Suicide. The military suicide rate is 57% higher than the national average, and thye’re here to change that. Guest links:Cameron’s LinkedIn Profile: https://www.linkedin.com/in/cameronbartlett Additional links:WebsiteStop Soldier Suicide***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.