Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the death of organic reach and the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org   Full Episode Details With organic reach diminishing, is social media headed for a bumpy future whereby the only way to get noticed is to pay for it? Our guest on this episode of Social Pros, Michael Stelzner, the Founder of Social Media Examiner, certainly thinks so, stating, “marketers gulp as customer acquisition costs rise,” and he’s not wrong. According to Mark Zuckerburg, there are 7 million active advertisers on Facebook. That’s a lot of competition and the cost of advertising is rising rapidly with no sign of slowing down. Not only that, but more than half of all Google’s organic search results end in zero clicks. So, what can marketers do to be seen in an age where organic reach seems to be on the way out? You’ll have to listen to this episode of Social Pros to find out!   In This Episode: 04:20 – Why marketers are likely to focus more on video as customer acquisition costs increase 12:13 – How Social Media Examiner are using links to develop a community on Facebook 16:16 – What Michael would recommend the board of YouTube does differently 21:16 – How marketers can leverage Instagram Stories to advertise their business 23:55 – How Michael plans to get up to 25,000 views per YouTube video in 2020 28:27 – How marketers are using automation and an insight into the ‘dark side’ of automation and bots 32:55 – Why older people are more likely to survive on social than the younger generation   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about how Emma can help you improve your email marketing Sign up and get Sales Force’s FREE e-book, 50 Social Media Best Practices Check out Social Media Examiner Read Michael’s article, ‘The Death of Google Search Traffic and What It Means for Marketers’