What do you think it takes to grow from freelancer to agency? 50k? Megawatt charisma? Social media subject matter expertise? None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC). In this episode of the podcast, we talk about:  How Nicole started (& grew) a social media agency after being laid off because of COVID.  Why the first step to becoming an agency owner starts with this shift. Freelancer vs. agency: what's the difference when it comes to performance? A peek behind the curtain of her full service agency (ALL the services she offers). The 2 types of social content that are super hot right now. How to get client buy-in for video content. Nicole's #1 tip for getting waaay more exposure (without having to pay for it). 3 social media metrics Nicole tracks for her clients to see what's working (& what's not). …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media Website: thrivecollectiveco.com Instagram: https://www.instagram.com/thrivecollectiveco/ LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178