If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you?  Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode. In this episode of the podcast, I talk about:  How to stand out on social media when competition is steep and engagement declining The 2 main types of content you're posting on social media A crucial question to ask yourself when determining WHY your content isn't gaining traction What the 3 Ws are and how they can ensure your posts are resonating with your target audience Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey How powerful storytelling is for your social posts What you're missing out on by ignoring TikTok One of the easiest ways to boost your engagement (that won't cost you a penny!)   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195