What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media.  My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.  This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities.  Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about:  How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin’s Thesis on social media’s influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin’s tough decision to leave X, formerly known as Twitter …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila  believes in the power of words and how a message can inform—and even transform—its intended audience.  When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.  Website: https://erinollila.com/ Instagram: http://instagram.com/erinollila   LinkedIn: http://linkedin.com/in/erinollila Facebook: http://facebook.com/erinollilacreative TikTok: https://tiktok.com/@erinollila_ Threads: https://www.threads.net/@erinollila   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303