The Secrets to the Phenomenal Success of Copyblogger

FromSocial Pros Podcast

Start listening View podcast show

The Secrets to the Phenomenal Success of Copyblogger

FromSocial Pros Podcast

ratings:

Length:

46 minutes

Released:

Apr 1, 2014

Format:

Podcast episode

Description

Brian Clark, Founder of Copyblogger

Released:

Apr 1, 2014

Format:

Podcast episode

Titles in the series (100)

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Skip carousel

How One Father Used a Social Army to Find his Son: Bob Pfeifer, Creator of BringJerryHome.com, joins the Social Pros Podcast this week to discuss how he used social media and grassroots marketing to find his missing son halfway ... by Social Pros Podcast
46 min listen
Do You Know When to Create and When to Curate?: Paul Haskell, Social Media and Content Marketer atOmaha Steaks, joins theSocial Pros Podcastthis week to discuss curation versus creation on different platforms, success in visually ... by Social Pros Podcast
40 min listen
Read the Room: Avoid Deadly Mistakes and Grow Your Brand: Gary Vaynerchuk- entrepreneur, CEO ofVaynerMedia, and author - joins theSocial Pros Podcastthis week to discuss his brand new bookJab, Jab, Jab, Right Hook: How to ... by Social Pros Podcast
57 min listen
Why the Corporate Blog is Not Even Close to Dead by Social Pros Podcast
40 min listen
Do Your Followers Know the Background? All Yodeling in Context: Jennifer Beechen, Digital and Integrated Marketing Director atWhiteWave Foods, joins theSocial Pros Podcastthis week to discuss managing several brands as an umbrella company, integrating customer ... by Social Pros Podcast
58 min listen
Ethical Public Relations in the New Age of Wikipedia: David King, Founder and Director atEthical Wiki, joins theSocial Pros Podcastthis week to talk about the impact Wikipedia has on social media in today’s world, ... by Social Pros Podcast
43 min listen
3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros: Several esteemed former guests from the showjoin theSocial Pros Podcastthis week to celebrate the 100th episode and to discuss the current landscape of social, how ... by Social Pros Podcast
53 min listen
You Do Not Own Your Audience by Social Pros Podcast
63 min listen
How to Capture the Excitement That’s Already There: Kevin Hunt, Corporate Social Media Manager atGeneral Mills, joins theSocial Pros Podcastthis week to discuss bringing social power back in-house, managing multiple brand stories at ... by Social Pros Podcast
47 min listen
How Groupon Integrates Social Media and Customer Experience: Paul Matson, Head of Content Social Media at Groupon, joins the Social Pros Podcast this week to discuss social listening and metrics for 3,000 posts per week, Groupon’s ... by Social Pros Podcast
52 min listen
Put Yourself on the Social Map: From Vagueness to Greatness: Erich Marx, Director of Consumer-Facing Interactive and Digital Media atNissan, joins theSocial Pros Podcastthis week to discuss the process of managing a huge, multinational brand’s ... by Social Pros Podcast
57 min listen
Use Humor and Ridiculousness to Reach Your Audience by Social Pros Podcast
39 min listen
How to Be Careful Without Being Boring: Jason Miller, Social Content Manager atBeam Global, joins theSocial Pros Podcastthis week to discuss the complex legal issues of running an alcohol-related brand’s social media ... by Social Pros Podcast
41 min listen
The 3 Social Media Lessons of 2013 – And What’s In Store for 2014: This week, we have a very specialYear in Reviewepisode ofSocial Pros. Jay, Jeffrey, Zena, andJess Ostroffdiscuss content, collaboration, free lunches, predictions for 2014, predictions for ... by Social Pros Podcast
55 min listen
Why Patron Tequila is Getting Serious About Social: Adrian Parker, Vice President of Digital Marketing at Patron Spirits Company, joins the Social Pros Podcast this week to discuss the hurdles in expanding a social presence of ... by Social Pros Podcast
51 min listen
Forget Best Practices - Get 100,000+ Likes with Your Genuine Voice: David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department's Facebook page, ... by Social Pros Podcast
50 min listen
Are You Keeping People Connected With Your Brand and Each Other?: Lauren Salazar, Director of Social Media forWeight Watchers, joins theSocial Pros Podcastthis week to discuss empowering the customer service team to embrace social as a ... by Social Pros Podcast
49 min listen
How to Build a Social Media Empire by Running with Scissors: Jenny Barnett Rohrs, Founder of Craft Test Dummies, joins the Social Pros Podcast this week to discuss how successful social media is often a slow burn, ... by Social Pros Podcast
50 min listen
Do it Backwards: Creating a Business for Your Content: Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how ... by Social Pros Podcast
58 min listen
The Secrets to the Phenomenal Success of Copyblogger: Brian Clark, Founder of Copyblogger, joins the Social Pros Podcast this week to discuss the mechanics of a content-driven company, the teachability of content marketing success, and the ... by Social Pros Podcast
46 min listen
Why Social Media and Customer Experience Are Intertwined in a Lovers Embrace: Becky Carroll, Director of Social Media Strategy at PwC Consulting, joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on ... by Social Pros Podcast
39 min listen
The One Thing You Can’t Teach in Social: Erica Campbell Byrum, Director of Social Media at Homes.com and ForRent.com, joins the Social Pros Podcast this week to discuss business to business social media education and support, maintaining authenticity ... by Social Pros Podcast
55 min listen
Why Canva is Taking Over Visual Social Media: Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand's online presence from the ... by Social Pros Podcast
45 min listen
Why Human-Curated Content Outstrips Computers Every Time: Elias Roman, Co-founder ofSongza, joins theSocial Pros Podcastthis week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users ... by Social Pros Podcast
52 min listen
The Truth about Google + for Business (and Content Marketing): Martin Shervington, Founder and Community Manager of Plus Your Business, joins the Social Pros Podcast this week to discuss the current state of Google+ in the face of ... by Social Pros Podcast
48 min listen
Social Media Lessons from America’s Biggest Company: Chad Mitchell, Senior Director of Digital Communications for Walmart, joins the Social Pros Podcast this week to discuss his social team's changing structure, managing the ... by Social Pros Podcast
55 min listen
In a Huge Company, Community Managers Become the Heroes: Amrita Sahasrabudhe, Director of Marketing atARAMARK Parks and Destinations, andBrian Marks, Director of Digital and Social Media atARAMARK Parks and Destinations, join theSocial Pros Podcastthis ... by Social Pros Podcast
47 min listen
Get 1 Million+ Views by Leveraging Social Partnerships: Mike McCamon, Chief Community Officer at Water.org, joins the Social Pros Podcast this week to discuss transitioning a non-profit from direct mail to new media, the best way ... by Social Pros Podcast
51 min listen
Why Being Nimble Was the Key to Success for This Social Media Strategist: Nick Cicero, Director of Client Strategy at Expion and co-host of the Social Pros Podcast, joins us today to discuss his experience onboarding new clients and training ... by Social Pros Podcast
50 min listen
How Sprouts Farmers Market is Serving Up Social Retail Success: Dana From, Social Media Marketing Manager at Sprouts Farmers Market, joins the Social Pros Podcast this week to discuss scalability in the social field, finding the source of her ... by Social Pros Podcast
42 min listen

More Episodes from Social Pros Podcast

Skip carousel

Why Better Stories Start with Better Questions: In the world of podcasting, the most important element is the story you’re trying to tell. You can have all the best equipment at hand, but it’s the story that makes it. We’re getting a little meta this week with a podcast episode about podcast... by Social Pros Podcast
44 min listen
How the Consumer Product Safety Commission Adds Hope to Social: Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for... by Social Pros Podcast
43 min listen
Why Social Needs a Seat at the Leadership Table: This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more. ... by Social Pros Podcast
31 min listen
$Why Social Needs a Seat at the Leadership Table: This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more. ...$
How an Ivy League Uses a Social-First Approach to Build Community: How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros. Full Episode Details With... by Social Pros Podcast
32 min listen
Orcas, Community, and Social Culture: HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and... by Social Pros Podcast
37 min listen
How Planoly Empowers Creators to Evolve on Social: Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can... by Social Pros Podcast
32 min listen
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator: Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a... by Social Pros Podcast
37 min listen
How to Be a Higher Ed Marketer with Bart Caylor: Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins... by Social Pros Podcast
42 min listen
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert: Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder... by Social Pros Podcast
45 min listen
Why Focus is the Path to Success with Justin Tse: Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode... by Social Pros Podcast
42 min listen
How a Social Pro Pivoted from Sports to Startup Success: If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately... by Social Pros Podcast
37 min listen
How Student Creators Fuel Boston University’s Social Presence: If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media Dave McDonald. Much like with... by Social Pros Podcast
30 min listen
What Dik Dik’s Taught the San Diego Zoo: Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social... by Social Pros Podcast
36 min listen
Why Sacrifice Makes Social Better: If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. Full Episode... by Social Pros Podcast
54 min listen
What a Top Social Media Voice on LinkedIn Thinks About B2B: Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. Full Episode Details When it comes to creating and consuming B2B... by Social Pros Podcast
36 min listen
How FIBA 3x3 Went from the Streets to the Olympics: Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. Full Episode... by Social Pros Podcast
37 min listen
That’s the Thing about... Jay Acunzo: If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. Full Episode Details When it comes... by Social Pros Podcast
44 min listen
Why Brands Need to Think Like a Creator: Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our amazing sponsors for helping... by Social Pros Podcast
36 min listen
Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024: Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social and their top... by Social Pros Podcast
48 min listen
Notion's Community-Driven Approach for Social Success: Have you heard of Notion? You’ve probably already been asked that question…and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with... by Social Pros Podcast
38 min listen
Orangetheory’s Approach to Building A Strong Community on Social: How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros. ... by Social Pros Podcast
34 min listen
Mastering Employer Branding Through Storytelling: Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. ... by Social Pros Podcast
36 min listen
Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture: We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel... by Social Pros Podcast
47 min listen
Creating Harmony in Creative Work with Joél Leon from New York Times Advertising: Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. ... by Social Pros Podcast
38 min listen
600 Episodes of Social Pros!: It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest... by Social Pros Podcast
52 min listen
Being Socially Bold with Gabe Gomez at Edelman: Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen... by Social Pros Podcast
36 min listen
Unlocking Better Partnerships - A Deep Dive with Lucy Quick: How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping... by Social Pros Podcast
38 min listen
Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps: There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for... by Social Pros Podcast
45 min listen
How to D.A.N.C.E. with Data on Social: What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. Huge thanks to our amazing sponsor for... by Social Pros Podcast
34 min listen
Delta Vacations Approach to Non-Stop Social: If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketing Coordinator, to join Social Pros to clue us into the... by Social Pros Podcast
33 min listen

Related podcast episodes

Skip carousel

Launching: Why Podcasts Are a Hot New Way to Launch a Product - 86: Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New... by Social Media Marketing Podcast
47 min listen
Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On - 191: Do you have comments enabled on your blog? Have you ever turned them off? In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You... by Social Media Marketing Podcast
46 min listen
Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}: Guest: Brian Clark, Copyblogger by Content Inc with Joe Pulizzi
13 min listen
The Name Above All Names: Ever wonder what genealogies tell us about God? This week, Executive Director Brian McCormack, walks through Luke 3:21-38 and discusses how the Lord provides clarity and certainty of who the Son of God truly is. For more information on... by Breakaway Ministries Podcast
43 min listen

Discover this podcast and so much more

The Secrets to the Phenomenal Success of Copyblogger

The Secrets to the Phenomenal Success of Copyblogger

Description

Titles in the series (100)

More Episodes from Social Pros Podcast

Related podcast episodes