52 min listen
Episode 158 - Scaling eCommerce Sales from $17k to $2 Million Per Month with Matt Clark from Lifeboost Coffee
Episode 158 - Scaling eCommerce Sales from $17k to $2 Million Per Month with Matt Clark from Lifeboost Coffee
ratings:
Length:
52 minutes
Released:
Apr 21, 2021
Format:
Podcast episode
Description
Matt Clark knows what it takes to scale a business. He’s the CEO of Amazing.com the creator of the most successful information product of all time - Amazing Selling Machines. He’s also the co-owner of Lifeboost, a company that he and his business partner Charles Livingston have grown from just $17k per month in sales to over $2 million in monthly sales in just a few short years. So that begs the question - How did they do it? That’s what we dive into in this episode. We discuss their keys to scale both from a marketing and a product development standpoint. Here’s a snapshot of what we cover: - How focusing on the hook, headline and offer in their ads allowed them to scale from a few thousand in spend to over $400,000 in monthly Facebook spend. - Their simple approach to testing and optimizing that doesn’t require any fancy software or split testing tools. - How they are building their business to sell to the right investors - How they forecast and measure to make sure they are constantly improving and hitting targets - Mistakes they made while expanding their product line and their new approach to developing products - How to better listen to customers - More!
Released:
Apr 21, 2021
Format:
Podcast episode
Titles in the series (100)
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